Let’s face it: social media is never meant to stand still. It’s a constantly changing and evolving digital marketing avenue. What’s trending this week might already be forgotten the next week. Is your brand ready to evolve with all the industry trends this year?
In today’s ever-changing digital landscape, the only way to thrive and survive is to accept change. Accept that social media trends vary depending on what’s hot and what’s not, accept that your brand is supposed to go through multiple changes and overhauls every year (or even every 6 months) to keep up with all the latest trends. If you want to stay afloat, better keep up to stay relevant and competitive. Do constant research, prepare for new trends, and act fast–you wouldn’t want to stay on the bottom of the chain. In this article, we will explore different social media marketing trends that are expected to make waves in 2025. Take notes and apply everything that your brand needs along the way!
AI in social media
So let’s get one thing straight: AI is here, and it will be for the next couple of years. It’s not going anywhere! AI exists in social media to help integrate platforms and customize better customer experiences. It helps analyze data, automates customer service, and personalizes experiences depending on your brand’s needs or customer preferences. While you may already be using AI tools, remember that they can only be as good depending on what you feed them. Is your source reliable? Are you 100% sure that your information is relevant to your target audience? Use AI all you want for your social media services, copies, or skits, but remember to use it wisely still.
Content is still king
In 2025, content is going nowhere. What’s a social media strategy without proper content brief? Remember that your content is still king. It adds value to your target audience, and can significantly convert sales. Take time to brainstorm about the content you wish to put out before blatantly posting random copies and social media posts. After all, what’s a social media posting with no proper context, right? It’s like you’re flushing all your “hard work” down the toilet. This year, be intentional about the content you share online. Research about your target audience, and tailor your content to their needs and preferences.
If content is king, video is queen
TikTok, IG Reels, YouTube Shorts, videos on LinkedIn, X, or Threads–you name it! Creating relevant short-form videos is one of the best possible ways to connect with your audience and even reach new audiences. Nowadays, people tend to get bored over long videos and 1,500-word blog articles. So, if you want to stay on top of your game, make sure you’re creating less than 60 seconds of video content that’s relevant, engaging, informative, and entertaining. You only have about less than a minute of chance to entice your audience, so make sure you make the most out of it!
Website design still matters
You might have already forgotten about this, but not the entire social media industry. Web design still matters, especially if you’re in e-commerce. Tailoring your website to be easily navigable and pleasing to the eye is one surefire way to entice your audience. Slow-loading pages, 404, and non-clickable nav bars are a big no. If you’re unsure of creating your own website to be user-friendly and aesthetically pleasing, you can always hire a reputable agency or search for web design pricing near you to find the best team to do the work for you.
Wrapping Up
And there you have it, budding social media marketers! Just a few trends to watch out for this 2025. Remember, the key to succeeding in the industry is to stay on top of trends. Tailor your brand to how you want it to be and work around these industry treasures to slowly climb on top of the social media chain.